Ban alcohol sports sponsorship

The UK has a self-regulatory approach to alcohol marketing which means that the alcohol industry itself is in control. This approach is failing to protect people and is contributing to the devastating alcohol harms in Scotland.

New analysis shows that countries with statutory controls have comparatively less alcohol sponsorship of football which is why we are calling on the Scottish Government to ban alcohol sponsorship of sport.

By writing to your constituency and regional MSPs, you can support our call to have alcohol sport sponsorship banned by the Scottish Government.

#CallingTime

The UK has a self-regulatory approach to alcohol marketing which means that the alcohol industry itself is in control. This approach is failing to protect people and is contributing to the devastating alcohol harms in Scotland.

New analysis shows that countries with statutory controls have comparatively less alcohol sponsorship of football which is why we are calling on the Scottish Government to ban alcohol sponsorship of sport.

By writing to your constituency and regional MSPs, you can support our call to have alcohol sport sponsorship banned by the Scottish Government.

#CallingTime

Email your MSP to ban alcohol sports sponsorship

Find your local rep

Subject:

As my MSP, I am contacting you today to ask whether you will support the Calling Time campaign which is calling on the Scottish Government to ban alcohol sponsorship of sport in Scotland.

Alcohol harm is one of Scotland’s most serious public health issues. 1,245 people died directly because of alcohol in 2021 and there were 35,124 alcohol-related hospital stays in 2020/21. The harms experienced because of alcohol within homes and communities across Scotland is impossible to quantify, but everyone knows of someone who is suffering because of alcohol.

Exposure to alcohol marketing is associated with an increased consumption of alcohol and sports fans in Scotland are exposed to regular alcohol marketing at sporting events through sponsorship of teams, leagues, and clubs. Sport sponsorship allows alcohol brands to capitalise on the emotional connections that fans have with their teams.

The UK currently has a self-regulatory approach to alcohol marketing, designed by the alcohol industry itself, which is failing to protect people from harmful alcohol sponsorship and is contributing to Scotland’s alcohol harms.

New research by the University of Stirling found that Scotland has a higher proportion of alcohol industry sponsors in comparison to other European countries (6.4% compared to 2.6%) and half of Scottish Premiership football teams have at least one alcohol industry main sponsor or partner. Countries with statutory controls have comparatively less alcohol sponsorship. I believe this demonstrates the effectiveness of taking action.

Would you consider supporting a call to the Scottish Government to ban alcohol sports sponsorship in Scotland as a measure to reduce alcohol-related harms? I would be grateful to know your position on this matter and look forward to hearing from you.

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